How to treat a meeting as an event: we’re on the road again
Tuesday, September 25th, 2007It’s that time of the year when I get to see our happy clients again in informal surroundings and also to meet newly referred suspects to the Activate happy client list!
I enjoy immensely the opportunity to get in front of people again. this is the perfect time to listen to their event needs, their aims and expected outcomes from investing time, money and energy into their most important assets….people!
It is also a great time to hone my skills as a listener, as a coach and as an event creator. Training for the team also takes place during these meetings with Laura Temp and Andrea le Clair our Event Consultants joining me for a meeting master class, as well as them meeting their own prospective clients.
A couple of top tips for an effective meeting:
- Remember that a meeting is an event. Organise yourself as if you were running this event for your client! This is an interview for their business!
- Call a couple of days beforehand to confirm time, place, agenda, duration and any challenges such as local parking.
- Call on the morning before you leave the office to sort any last minute challenges.
- Smile when you meet, use their name, have a firm handshake and thank them for their time.
- Use your skills and information cleaned so far to assess how they operate i.e.
- Red: business like, short sharp info, clear and decisive…no stories!
- Green: How are you? They care about you and are happy to chat.
- Stay on time, on track and finish with a commitment to follow up, add to email newsletter, book event.
Hey, don’t forget to enjoy yourself and people buy people and usually within the first 4 seconds…so make them count!
Sean
When it comes to the colour of your business these days, there’s only one viable option: green, green, green - particularly if you care about the environment and hope to leave a sustainable legacy for your children and their children’s children.

Building a strong and productive team is always beneficial to your business; that is why companies come to us looking for well-organised corporate events. We are always happy to organise anything that will help teams gel and be more useful to the company. But, wait, how much better is it, if you can do something good for society at the same time as improving your company, help others less fortunate while building relationships between your own team and the outside community?
Now this is going to be fun. We are organising a vast Highland Games corporate event for 160 guests for early next year.